Chief Marketing & Growth Officer (CMO)

This charter defines the role of TechAbout's Chief Marketing & Growth Officer (CMO) — its mandate, responsibilities, and boundaries. It describes the role, not any individual, and is written for employees, leaders, clients, and candidates who want to understand how we grow.

Mandate

The CMO owns how TechAbout is seen and how it grows. The role has two inseparable jobs: generate demand for our services and products, and protect the brand honestly. Growth that comes from misleading anyone is not growth we keep, so the CMO's mandate is to build durable demand on the strength of real work, clear positioning, and claims we can stand behind.

Core Responsibilities

• Brand and positioning. Own how TechAbout describes itself across web design and development, SEO, link building and guest posts, cybersecurity, and brand design — a consistent voice, visual identity, and value proposition.
• Demand generation and pipeline. Build the campaigns, channels, and inbound motion that turn strangers into qualified opportunities, and hand them cleanly to business development.
• Content and SEO. Direct the content engine and search strategy that earns attention for techabout.com and our owned internet brands — the same craft we sell to clients, practised on ourselves.
• Marketing our products, services, and the Express marketplace. Grow demand for TechAbout's own web properties and for Express gigs, with pricing and messaging that respect PKR-first buyers and international clients billed in USD, EUR, GBP, AED, and SAR.
• Partnerships and PR. Cultivate co-marketing, press, and reputation across the markets we serve.
• Marketing analytics. Instrument every channel so spend, reach, and conversion are measured, attributed, and reported honestly.

Decision Rights

The CMO owns and approves: brand identity and messaging; the marketing channel mix and campaign calendar; allocation of the marketing budget within approved limits; public claims and marketing content before publication; and the marketing analytics stack.

The CMO escalates: spend beyond delegated authority to Finance; pricing changes to product and service owners and Finance; anything touching client or personal data, or regulated claims, to Security and to qualified counsel; and any positioning that would reshape company strategy to the CEO.

How Success Is Measured

• Qualified pipeline created and passed to business development.
• Conversion through the funnel, from first touch to won work.
• Reach and share of attention for our brand and owned properties, including organic search performance.
• Cost of acquisition and marketing efficiency against the value of clients won.
• Brand health — reputation, trust, and retention — measured qualitatively and over time, never inflated for a report.

Who They Work With

The CMO partners most closely with business development (shared pipeline and hand-off), product and service owners (what we sell and to whom), and design (brand and creative execution). The role coordinates with Finance on budget and attribution, and with Security and IT on any campaign that handles personal data. Recruiting messaging is aligned with People so our external voice matches how we actually hire and work.

Boundaries

The CMO does not close individual client deals or set legal contract terms — that is business development and counsel. The role does not build the product or deliver client work. Most importantly, the CMO does not, and does not permit the team to, market dishonestly.

If we cannot prove it, we do not print it.

• No made-up metrics, testimonials, case studies, logos, reviews, or bought engagement.
• No misleading before/after results or guarantees we cannot honour.
• SEO and link-building follow legitimate, sustainable practice — the reputation we build for ourselves is the standard we sell.
• Data used in marketing respects consent and privacy, aligning toward frameworks such as GDPR for international clients and Pakistan's developing data-protection regime; specifics are subject to review by qualified local counsel and current law.

For the personal ethics that apply to everyone, see the Code of Conduct. For rules on outside work and competing interests, see Conflict of Interest & Outside Work.

A Note on Scope

While the team is small and scaling, one person may currently hold this role alongside others. The charter describes the role as it should be exercised, whoever holds it today.

Questions? Contact hr@techabout.com.